Baby Shampoo Manufacturer Australia

Australian baby shampoo manufacturer specialising in custom formulation and private label production for indie and established beauty brands. Manufacturing in Melbourne since 2011, 700+ products formulated, 100+ brand partners across every Australian state and territory.

Baby shampoo formulation at Epilab

Baby shampoo formulations require ultra-mild surfactant systems, tear-free pH and ingredient balancing, and preservative systems compatible with infant skin sensitivity. Epilab uses gentle surfactants (decyl glucoside, cocamidopropyl betaine, sodium cocoyl isethionate), soothing botanicals (chamomile, calendula, oat extract), and preservative systems within recommended ranges for baby and child products.

What we offer for baby shampoo brands

Custom formulation from brief

Develop a unique baby shampoo formula from your brief. Active selection, texture profile, fragrance, ingredient sourcing, all built around your brand positioning. Development typically $5,000 to $9,000 per SKU. 8 to 16 weeks from approved brief to production-ready formula. You own the finished formulation under standard project terms.

Private label adaptation

Take a proven Epilab baby shampoo base and customise it with your fragrance, ingredient adjustments, and packaging. Setup cost $1,000 to $3,000 per SKU. Launch-ready in 4 to 8 weeks. The fastest path to market for founders who want to validate the category before investing in custom formulation.

White label (coming soon, from approximately 50 units)

For founders who want to test market response before committing to a full 500-unit pilot, our forthcoming white label range will start at approximately 50 units per SKU. Talk to us if you are interested in early access.

Minimum order quantities

500 units per SKU minimum for baby shampoo in pump and flip-top bottles. 3,000 units for tube-format products. Multi-SKU baby care ranges can combine pilot volumes.

Common baby shampoo formulation considerations

Tear-free requires pH and ingredient choices specifically validated. Hypoallergenic positioning needs ingredient list rationalisation and allergen screening. Australian regulatory framework (AICIS) applies to baby products with the same compliance requirements as adult cosmetics, plus additional brand-side claim substantiation if making specific child-skin-suitable claims. Packaging design needs to be safe for use around babies and children.

Realistic baby shampoo project costs

For a single-SKU baby shampoo launch in Australia in 2026:

• Custom formulation development: $5,000 to $9,000 per SKU
• Private label adaptation: $1,000 to $3,000 per SKU
• Stability testing: $800 to $1,500 per SKU
• Preservative efficacy testing: $1,000 to $1,500 where applicable
• Packaging: typically 30 to 40 percent of total launch cost
• Production at 500-unit pilot: per-unit cost roughly 20 to 30 percent above the 3,000-unit price

A realistic single-SKU baby shampoo boutique launch typically lands between $25,000 and $50,000 total. Full cost breakdown in our cost transparency guide.

Frequently asked baby shampoo manufacturing questions

What is the minimum order quantity for baby shampoo?
500 units per SKU for standard packaging.

How long does baby shampoo development take?
Custom formulation: 8 to 16 weeks for the formula plus 4 to 12 weeks of stability testing (concurrent) plus 2 to 8 weeks of production. Total 16 to 32 weeks from brief to finished stock. Private label compresses this to 8 to 12 weeks.

Do you offer natural or organic baby shampoo formulations?
Yes. Natural, organic, and certified-cruelty-free baby shampoo formulations all in scope. Tear-free and sulphate-free are standard.

Can you work with my packaging supplier?
Yes. We are happy to work with packaging procured externally as long as it is compatible with our filling equipment and meets the product’s compatibility requirements.

Are products Australian Made eligible?
Yes. Manufacturing happens at our Melbourne facility, which meets Australian Made and Owned criteria.

Start a baby shampoo project

Email info@epilab.com.au with your baby shampoo brief: target volume, fragrance and ingredient preferences, packaging direction, timeline, and any specific compliance or claim requirements. We respond within one business day.

For the full skincare manufacturer overview, see our Skincare Manufacturer Australia page. For cost detail across all categories, see our cost transparency guide. For the boutique versus large-scale decision, see our boutique vs large-scale comparison.

Epilab. Australian baby shampoo manufacturer. Custom formulation, private label and white label production in Melbourne since 2011.

Baby and kids manufacturer details: see our dedicated Baby Products Manufacturer Australia page for the full baby and children’s category breakdown including wash, shampoo, lotion, oil, balms, nappy creams and kids skincare.