Newborn Products Manufacturer Australia
Australian newborn products manufacturer. The most conservative formulations for the 0-3 month range where skin barrier is still developing.
Epilab manufactures newborn products for Australian brands. Conservative formulations specifically designed for the 0-3 month age range where skin barrier function is still developing and product safety expectations are at their highest.
All newborn products made in Melbourne. Custom formulation, private label and white label under one roof. Newborn formulation sits at the conservative end of the baby category. Minimal ingredient lists, gentlest preservation, no fragrance, no colour.
What we make
Newborn-positioned wash, shampoo, lotion, oil, balm and barrier products. Specifically formulated and positioned for the 0-3 month age range.
Three ways to launch a newborn product
Custom formulation
Custom newborn formulation typically takes longer in development than other baby products because the formulation philosophy is conservative and testing is extensive. Eight to fourteen weeks. MOQ starts at 500 units.
Private label
Private label newborn products use our existing conservative-formulation library. Three to six weeks.
White label
White label newborn products ready to ship with your label. Two to four weeks.
Minimum order quantities
500 units for most liquid formats. 3,000 for tube-packaged formats.
Formulation considerations
Newborn formulation uses minimal ingredient counts (often under 15 ingredients), the gentlest available surfactants and preservatives, no fragrance, no colour, and very conservative active loading. Patch testing on a dermatologist-supervised panel is common for newborn-positioned products. Some brands run additional testing including paediatric dermatologist review.
Cost transparency
Newborn product unit cost is similar to general baby products. Additional testing programs add one-off cost.
Where this fits in our baby and kids range
This page covers newborn product specifically. For the full picture of our baby and children’s products manufacturing range, including how this category fits alongside wash, shampoo, lotion, oil, balms and kids skincare, see our baby products manufacturer Australia overview page.
Frequently asked questions
What age range is newborn?
0 to 3 months is typical for newborn-positioned products. Some brands extend to 0 to 6 months.
What is the MOQ for newborn products?
500 units for liquids. 3,000 for tubes.
Do you offer paediatric dermatologist review?
We can arrange paediatric dermatologist consultation and patch test panels.
Is newborn formulation fragrance-free by default?
Yes. Fragrance is typically omitted from newborn formulations.
Can newborn products be COSMOS-certified?
Yes. Natural certification is compatible with newborn positioning.
How long is shelf life?
24 months typical for newborn products, with conservative shelf life set to allow comfortable retail window.
Start a newborn product project
Send a brief to info@epilab.com.au with your target volume, positioning, claims and budget. We respond within two business days with a feasibility note covering formula path, MOQ, timeline and indicative cost.
Let's create something exceptional together.
Email us with your category, target volume, and timeline. We respond to every enquiry within one business day.